My main purpose for blogging is SEO!
I Blog for SEO!
SEO is the reason for my blogging.
NO IT’S NOT.
I have been seeing this trend come up lately, mainly in #blogchat but not just there. Both people brand-new to blogging and blog veterans are guilty of this crime. Other segments of Twitter, other bloggers, all feel like the purpose for their blog is Search Engine Optimization. They they blog solely for SEO.
People who say this have no idea what this means. SEO is a tool, and that is all that it is. You use SEO in order to attract prospective readers (potential customers if going e-commerce) to your site, but you still have a purpose for the website.
To say that you blog for SEO is like saying a carpenter builds furniture for nails. Or like saying a teacher teaches students for being able to use chalk.
Think about this for a second. Why do you even have a website? Do you want to lead a community? To get a voice out? To sell your services as a freelancer in whatever it is you do? Or maybe you’re selling something like eBooks or electronics or whatever. Hell, maybe you’re the blogger of a corporation; you’re blogging for your customers.
The point is, THAT’S your purpose. You blog for an audience, you blog for money, whatever. You don’t blog for a tool that you use. That’s silly.
This brings me back to something that my little Blog-Sentence experiment is suggesting: We don’t really understand our purpose for blogging. If I asked someone to create an elevator pitch for their blog, they’d have no idea why they were blogging.
Hence, this is something to keep in mind. Why do you REALLY blog? It can’t be just because of a tool. Yes, SEO is powerful. Yes, it can get you noticed on Google, but it is not an end to a means.
So with that in mind, can you tell me why you blog?