Hey, thanks for following me! Check out my new book/song/product which is sure to be awes….
Sad but true. So many people seem to believe that automatically sending a Direct Message to people on Twitter helps to establish their relationships with their customers. I’ve had people argue that it increases their sales as well.
Unfortunately, it also makes you look like a spammer.
Granted you’re not as low on the rung as a real Twitter spammer, but you’re still in the vicinity. It’s like if I come to your door to shake your hand as a new neighbor, and the first thing you do is try to sell me a Kirby Vacuum. You just don’t do it. Here’s a few more reasons:
- Forced relationship - A relationship on Twitter should develop naturally. Maybe with a few replies here and there, and then you can go into selling the product. Sending an auto-DM forces open a relationship in a very one-sided way.
- First Impressions – On that point, the moment someone follows you, it’s first impression time. You need to prove your following worth to the person who did it. And when you respond with an offer, you aren’t getting off on the right foot.
- Unwanted Sales Ad – Nobody likes unsolicited advertisements. That’s why we skip through commercials and have our email programs scan and kill spam on-sight. When you send an auto-DM, you’re sending us a commercial.
- Robotic – The thing about automatic DMs is the word AUTOMATIC. You look like a robot who only cares about selling their product. Don’t be that robot. Be a human.
- Selling to a seller – Remember that Twitter isn’t just customers. Some of your colleagues may be interested in what you say, but not in your product (Because they know it already themselves, or are even selling something similar!) So when you drop your offer, you’re treating a colleague like a customer. And you shouldn’t.
Just remember this. To some customers, you may interest them, but to the rest of us, this is the situation your Auto-DM best represents: